Branding is about experience. And that experience plays a crucial role in the decisions of entrepreneurs, knowledge workers, and students to settle here. That's why we put Brabant in the spotlight as the foremost knowledge and innovation region. Alongside all our partners, we continuously build the positive image of our region.
Tech Xperience 2021. #inBrabant. Dasliefbrabant.nl. These are targeted branding campaigns to make Brabant top of mind and keep it that way. For entrepreneurs and knowledge workers, for students and tourists. This paves the way for achieving our partners' marketing objectives.
How do we know if our branding efforts for Brabant are on track? By monitoring regularly and adjusting as needed. We do this with our own measuring tools and those from third parties. For instance, the European Innovation Scoreboard 2022 revealed that Brabant ranks in the top 3 most innovative regions in the Netherlands.
To present a united face to the world, it's important to tell one story. The story of Brabant. For this, we've developed a toolkit. To draw from and inspire you.