Team Brabant Branding ensures the most effective delivery of a consistent message/appearance for all these parties when they play a defining role or communicate about Brabant. This is called 'place brand management' and is necessary because branding is only effective when all parties involved tell the same story: the exciting and compelling story of Brabant. At the heart of this story are the three brand values that make the region so unique.
Until recently, Brabant used the values high tech/high touch. Successful in entrepreneurship, knowledge, and innovation (high tech), but also characterized by a Burgundian, hospitable, and congenial spirit (high touch). These values have recently been reevaluated and deemed suitable but too generic. Therefore, in collaboration with partners, the values have been refined. The following three brand values have been chosen, which make Brabant unique. They are the carriers of Brabant's identity.